no plane, no gain

Soaring ambitions. Grounded realities. Since its founding in 1945 the International Air Transport Association (IATA) had worked diligently behind the scenes to help the global aviation industry take flight. From airport letter codes to standards for transporting race horses by air to proper sanitizing standards for Covid-19, IATA has allowed airlines to adapt and expand in our ever changing world. 

Set against the backdrop of ambitious 2050 net-zero pledges and changes in popular opinions, this committee will dive into the high-stakes battle between profitability and the planet. From the promises of sustainable aviation fuels to the industry's reliance on flawed carbon credits, delegates will navigate a treacherous landscape where cost-cutting and creating shareholder value often outweigh all else.

As members of the IATA Executive Committee, representing the world's most influential airlines, delegates are entrusted with the power to create real change across the global aviation industry. Will sustainability and global cooperation soar against the drag of the all-powerful income statement, that is for the delegates in No Plane, No Gain to discover.