high stakes, higher calories

In 2045, the global fast-food business is no longer just about burgers and fries; it's a high-stakes game with even higher calories. You are one of the powerful few on the RBI Board—the corporate masterminds behind Burger King, Tim Hortons, and Popeyes—and this weekend, the world is demanding answers. The old playbook of maximizing profits through aggressive cost-cutting is now as stale as a forgotten french fry in the bag.

Your committee is trading in spreadsheets for a crisis of corporate conscience. This committee must develop and implement a binding corporate policy that reconciles aggressive growth targets with a transnational corporation's ethical obligations. Should the RBI "Hold the Beef" by demanding fully sustainable sourcing to fight deforestation, or should the price of the Whopper remain sacred to keep those quarterly earnings sunny? You must pass strategic directives that reconcile corporate gluttony with global responsibility. But be warned: every decision to "do good" is a challenge to the bottom line.

Delegates will deliberate and vote on critical issues that will define RBI's future: balancing environmental stewardship with global operational costs; labor rights regarding whether RBI is responsible for a franchise's low wages; and navigating public health demands and menu innovation. Over the weekend, the Board must pass binding directives that navigate this corporate tightrope, determining the moral and financial future of some of the world's most iconic brands. Let's see which directives make it past the drive-thru window.